From November 5 to 7, 2024, London will once again become the venue for global travel commerce with the celebration of the World Travel Market (WTM). This event stands out as one of the most influential and important trade fairs in the tourism sector, attracting an international community of tourism professionals in an environment dedicated to inspiration, education, and the creation of business connections.
WTM 2024: what you need to know
This year, the WTM will be held at the ExCeL London exhibition centre, with approximately 4,000 exhibitors from 182 countries and more than 51,000 attendees from around the globe expected to participate. Over three days, the best in the travel industry will gather to explore new opportunities, share knowledge, and forge valuable relationships that drive innovation in the sector.
The fair will include a series of conferences and summits addressing emerging trends and challenges within the industry, with a particular focus on sustainability and technology. With participation from experts, thought leaders, and government officials, the WTM promises to be a crucial platform for dialogue on the future of global tourism.
History of the World Travel Market
Founded in 1980 at Olympia London, the World Travel Market began with only 40 countries and 9,000 visitors. Since then, it has seen exponential growth, becoming the primary meeting point for travel industry professionals. The WTM has moved through multiple venues, settling at ExCeL London since 2002, and currently facilitates deals worth over £2.8 billion. Over the years, the WTM has witnessed notable figures inaugurating its editions, from Princess Diana to global leaders in the tourism industry.
A commitment to sustainability has been a central focus at WTM, and since the establishment of World Responsible Tourism Day, the event has evolved to address sustainability concerns and the need for more conscious and ethical tourism practices.
Attendees and innovations for the 2024 edition
This year, a diverse audience is expected, including representatives from government bodies and ministries, as well as entrepreneurs and startups. The 2024 edition is characterized by a 9% increase in participation from tourist destinations, reflecting the importance of the British market as a source of tourists. Exhibitions will range from tourist offices to innovative travel technology solutions, ensuring that all facets of the sector are represented.
The programme includes summits on technology, sustainability, and marketing, providing attendees the opportunity to explore how these areas are reshaping the travel experience. Particular focus will be given to eliminating “frictions” in the booking process and traveler experience, a crucial challenge for the industry.
Spain’s representation at WTM
Spain, one of the world’s most popular tourist destinations, will have a strong presence at WTM 2024. With participation from multiple Spanish organizations and companies, the country aims to consolidate its position in the international market, especially among British visitors. The delegation will include companies from various sectors, from transportation to technology, strengthening networks and business opportunities among key industry players.
Wosler at the World Travel Market: innovation in medical care for tourists
Wosler, the Spanish startup that has revolutionized medical care for tourists in Spain, will be present at WTM 2024. Represented by its CEO, Wosler’s proposal focuses on its innovative out-of-hospital care system for tourists, which allows for digital medical consultations via video calls or phone calls. This service not only promotes the health and wellbeing of travelers but also simplifies access to medical care in an unfamiliar environment.
The participation at WTM aims to share its vision on travel tech and digital solutions that can enhance the traveler experience, ensuring that medical care is just a phone call away. The company seeks to connect with other tourism professionals, healthcare providers, and tech platforms to foster strategic partnerships that enrich the care of tourists in Spain.
With a notable presence, Wosler positions itself as a leader in innovation within the tourism sector, working to ensure that every trip is not only memorable but also safe and healthy.
Do you want to connect at the event? Are you interested in getting to know us and our proposal? We’ll see you at WTM 2024!
