If you work in the tourism or travel tech industry, ITB Berlin is an event you simply cannot miss. Wosler will be present at this leading trade show, and we want to share everything you need to know to prepare, make valuable connections, and discover the trends shaping the future of the industry.
What is ITB Berlin and why is it essential for tourism?
Since its first edition in 1966, ITB Berlin has become the global epicentre of tourism. Every year, thousands of travel companies, hotels, DMCs, OTAs, and travel tech startups gather at this event to exchange ideas, close deals, and discover innovations that will define the next era of tourism.
The event takes place at the iconic Messe Berlin exhibition grounds and features over 10,000 exhibitors from 180 countries. Whether you are a travel agency looking to expand your network, a startup in search of strategic partners, or an established company aiming to stay ahead, ITB Berlin is the ultimate platform to connect with key industry players.
How to prepare for ITB Berlin 2025
If this is your first time at ITB Berlin, make sure to plan ahead to get the most out of the experience. Here are some essential tips:
Get Your ticket
Tickets for ITB Berlin are available on the official event website. We recommend purchasing them in advance to avoid last-minute price increases. There are passes for professional visitors and different access options depending on your profile and goals at the trade show.
Plan your visit
The event is enormous, divided into multiple halls, each dedicated to a region or sector. Before attending, check the official programme, download the ITB Berlin app, and create your personalised agenda with the conferences, meetings, and exhibitions most relevant to you.
Facilities at the venue
Messe Berlin is designed to make your visit as comfortable as possible:
- Internal Transport: Shuttle buses will help you move between halls efficiently.
- Cloakroom and Lockers: If you bring promotional materials or a heavy bag, you can use the cloakroom services available at various points around the venue.
- Rest and Dining Areas: From cafés to international restaurants, ITB Berlin offers multiple options to take a break and recharge.
- Networking Areas: Special spaces designed for business meetings, with reservable tables to ensure productive discussions.
Getting around and transport
Messe Berlin is located in the western part of the city and offers multiple transport options:
- Metro and Train: Nearby stations such as Messe Nord/ICC and Messe Süd connect to the S-Bahn network (S41, S42, S46).
- Buses: Several lines stop near the venue.
- Taxis and Ridesharing: Ideal options if you’re looking for speed and convenience.
- Cycling or Walking: Perfect for those staying close to the exhibition grounds.
Top Tips for Stress-Free Navigation
- Avoid Peak Hours: In the morning and at the end of the event, public transport is often crowded. Plan ahead to avoid delays.
- Be Patient at the End of the Day: Many attendees leave at the same time, so expect longer waits for trains and taxis.
- Wear Comfortable Shoes: You’ll be walking a lot, so make sure to wear suitable footwear.
What’s new at ITB Berlin 2025?
Host country: Albania
This year, the official host country is Albania, a hidden gem in the Balkans, offering a mix of untouched nature, rich history, and a focus on sustainable tourism. Under the theme “All senses – Albania”, the country will showcase its diverse tourism offerings, from breathtaking landscapes to business opportunities in the sector.
Key areas of the trade show
ITB Berlin is a world of its own. Each hall offers something unique:
- Europe: From classic destinations to new emerging gems.
- Asia and Pacific: A perfect blend of innovation and sustainability.
- Middle East and Africa: Growing investment and expansion opportunities.
- Latin America and the Caribbean: Immersive tourism, culture, and eco-tourism on the rise.
- Travel Tech & Innovation: Where the future of tourism comes to life through AI, Big Data, and digital experiences.
ITB Berlin also provides an interactive map to help you easily locate different halls and exhibitors. You can check it out here: ITB Berlin Map.
The big stories that will define ITB Berlin 2025
Imagine a world where artificial intelligence creates unique travel experiences tailored to each individual. Where digitalisation is not just a tool but a bridge to more accessible destinations and unforgettable experiences. And where sustainability is no longer an option but the standard that everyone follows.
This year, ITB Berlin will be the stage for:
- AI-Powered Travel: Complete personalisation of the traveller experience.
- Automation and Big Data: Optimising the tourism industry like never before.
- Eco-Friendly Tourism: Real solutions to reduce carbon footprints without sacrificing adventure.
- New Generations, New Expectations: The impact of Gen Z and millennials on the way we travel.
- The World Live: For the first time, all sessions will be streamed live, connecting the world to ITB Berlin.
Wosler at ITB Berlin: leading innovation in digital medical assistance
Wosler arrives at ITB Berlin 2025 with a clear mission: to revolutionise digital medical assistance for travellers. In a world where health and safety are key factors in travel decisions, we provide innovative solutions that ensure instant access to quality healthcare, no matter where you are.
We are committed to collaborating with industry-leading companies, ensuring that more and more travellers visiting Spain can access a valuable health service when they need it most.
During ITB Berlin, we will showcase our latest innovations, strengthen strategic partnerships, and explore new opportunities to enhance medical assistance in the digital era.
If you’re attending ITB Berlin 2025, come and discover how Wosler is redefining healthcare in travel.
🚀 See you in Berlin! 🚀
