Did you know that one of the world’s most significant tourism events takes place in January? We’re talking about FITUR, the International Tourism Fair, which has been a pivotal meeting point for tourism professionals since its inception in 1981. It facilitates destination promotion, alliance formation, and showcases the latest industry trends and innovations.
At Wosler, we firmly believe in innovation and knowledge. That’s why we’ve prepared this guide for everyone planning to attend FITUR 2025, the premier event in the global tourism sector.
One of the key highlights: IFEMA Madrid
The 45th edition of FITUR will be held from January 22 to 26, 2025, at IFEMA Madrid, the city’s main exhibition center. The first three days are exclusively for industry professionals, while the weekend welcomes the general public, offering a unique opportunity to explore global tourism offerings up close.
Are you familiar with IFEMA Madrid? The Institución Ferial de Madrid is a consortium that organizes fairs, exhibitions, and congresses at its venue located in the Barajas district, northeast of the city. Situated at Avenida del Partenón, 5, 28042 Madrid, IFEMA stands as a cornerstone of Madrid’s business scene and a global reference in the exhibition and congress industry.
Tickets and access
Tickets can be purchased through the official FITUR website. We recommend buying them in advance to take advantage of discounts and avoid waiting times. January 22, 23, and 24 are reserved for professionals, while January 25 and 26 are open to the general public.
How to get to IFEMA
IFEMA Madrid boasts excellent transport connections:
- Metro: Line 8 (Nuevos Ministerios – Aeropuerto T4) with a stop at “Feria de Madrid”.
- Bus: Lines 73, 112, 122, and 828 arrive directly at the venue.
- Car: The venue offers ample parking spaces for those opting to drive.
For more detailed information, consult the official FITUR website and verify the available transport options.
What’s new at FITUR 2025
The 2025 edition promises to be particularly innovative, focusing on digital transformation and sustainability. Specialized areas such as FITUR TechY and FITUR Know-How & Export will showcase the latest technological solutions applied to tourism, from artificial intelligence to advanced management tools.
Additionally, new sections like FITUR Sports, serving as a meeting point between the tourism and sports industries, and FITUR Cruises, dedicated to the cruise sector, will offer a comprehensive program of activities and presentations aimed at both professionals and the general public.
Participants and exhibitors
FITUR brings together a wide variety of exhibitors, including national and international tourism offices, travel agencies, tour operators, transport companies, hotels, hotel chains, and tech companies specializing in tourism solutions. This diversity makes FITUR an ideal platform for networking and discovering new business opportunities.
The importance of FITUR for industry companies
This event is crucial for any company in the tourism and hospitality sector. Participating in FITUR opens doors to numerous opportunities, such as:
- International Visibility: Present products and services to a global audience.
- Networking: Establish strategic contacts and alliances.
- Trend Updates: Learn about the latest innovations shaping the future of tourism.
- Business Opportunities: Create new commercial opportunities and expand markets.
Wosler at FITUR 2025
We are pleased to announce that Wosler will be participating for the first time in FITUR 2025. For us, being present at this renowned global event is an invaluable opportunity to showcase our digital medical assistance solutions for tourists visiting Spain. Our goal is to revolutionize out-of-hospital medical care by offering efficient and accessible services that enhance the traveler’s experience and contribute to more sustainable tourism.
At FITUR, we will share our innovative proposal and establish strategic collaborations with companies in the tourism sector. We firmly believe that integrating health services into tourism offerings adds significant value, providing safety and well-being to travelers.
Moreover, we have developed the first virtual preventive medicine assistant for tourists in Spain, a tool powered by artificial intelligence that will offer personalized recommendations to maintain health during travels. This advancement reflects our ongoing commitment to innovation and improving the tourist experience.
See you at FITUR 2025!
FITUR 2025 is shaping up to be an unmissable event for all players in the tourism sector. Wosler’s participation in this event reflects our commitment to innovation and the continuous improvement of the traveler’s experience.
Do you want to meet with us at FITUR 2025? Write to us at hello@wosler.es , and together, let’s build the future of tourism and digital health.
